Defined package
Brand Voice and About Page Refresh
The exact scope, inputs, timing, revisions and usage terms are listed below before you commit.
After checkout, use the contact page if you need to send files or project details.
Outcome
Clarify how your brand should sound and turn that direction into an About page that feels specific, credible, and human.
Ideal customer
Creators and small businesses whose current About page feels generic, outdated, or disconnected from the rest of the brand.
What you receive
- Mini brand voice guide
- Rewritten About page
- Three headline options
- Short brand bio
What we need from you
- Current About page and website
- Business background, audience, offers, and differentiators
- Voice examples and words to use or avoid
Timeline
Standard delivery is 5 to 10 business days after the brief and source material are complete. Books, complex commissions, multi-image work, and unusually technical projects receive a custom schedule.
Revisions
Two focused revision rounds are included. Revisions refine the agreed direction. A new direction or expanded scope is quoted separately.
File formats
- Editable document
- Paste-ready plain-text copy
Usage terms
Use is limited to the purchaser and the stated project unless broader rights are included in writing. Unfocussed grants only rights it can legally grant. You must have permission to provide and use all references, names, likenesses, logos, manuscripts, and other source material.
Process
- Purchase the package or request a quote.
- Complete the project brief and provide the required source material.
- We confirm scope, timing, deliverables, and intended use.
- The work is created, edited, and quality checked.
- You receive the first delivery and the included focused revisions.
Not included
- Full website rewrite
- Logo or visual identity design
- Legal, medical, or financial claims review
Frequently asked questions
What should I know before ordering?
The About page is shaped around supplied facts and interviews or written answers.
What happens when the scope is larger?
Additional pages can be quoted after the voice direction is established.
Related service
Product Listing and SEO Polish may be a better fit if your project needs a different level of support.
Questions before you begin?
Use the Unfocussed contact page and choose Creative services.
Human-directed, thoughtfully assisted.
Unfocussed may use AI-assisted tools alongside writing, editing, compositing, retouching and hands-on quality control. The exact method depends on the project. We grant only rights we can legally grant, and clients must have permission to provide all references, names, likenesses, logos, manuscripts and source material.