Informativa sulla privacy

Last updated: July 20, 2026

1. ABOUT THIS POLICY

This Privacy Policy explains how Unfocussed ("we," "us," or "our") collects, uses, and shares personal information when you visit unfocussed.com, place an order, create or use an account, request a pattern, submit a form, subscribe to email, or otherwise communicate with us.

This policy applies to the Unfocussed website and Shopify storefront. Purchases or activity completed through The Shop, The Archive, social networks, payment providers, or other external destinations are also governed by the privacy policies of those services.

2. INFORMATION WE COLLECT

Depending on how you interact with Unfocussed, we may collect:

Contact and account information, such as your name, email address, phone number, billing and shipping address, and account details.

Order and transaction information, such as the products or services you purchase, order history, payment confirmation, fulfillment details, and customer-support history. Payment card information is processed by our payment providers. Unfocussed does not store full payment card numbers.

Messages and submissions, such as contact-form details, pattern requests, service inquiries, reviews, customer-support messages, and other information you choose to provide.

Device and usage information, such as your IP address, browser and device type, pages viewed, interactions, referral source, and cookie or analytics identifiers.

Information from service providers, such as Shopify, payment processors, fulfillment providers, analytics and advertising services, and connected sales channels.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Operate, maintain, and improve the website and customer experience.

Process payments, orders, digital deliveries, returns, and customer accounts.

Provide customer support and respond to licensing, pattern, service, and general inquiries.

Personalize content and understand how visitors use the website.

Detect fraud, protect accounts, maintain security, and prevent misuse.

Maintain tax, accounting, transaction, and other records required for business or legal purposes.

Send marketing communications when you have consented or when otherwise permitted by law. You can unsubscribe from marketing email at any time by using the link in the message.

Measure and improve advertising and promotional activity.

4. COOKIES, ANALYTICS, AND ADVERTISING

Unfocussed and our service providers use cookies and similar technologies to operate the storefront, remember preferences, understand website use, measure performance, prevent fraud, and support advertising.

You can manage cookies through your browser and, where available, the privacy controls presented on the website. Blocking certain cookies can affect account, cart, checkout, personalization, and other site functions. More information about cookies used by Shopify is available at https://www.shopify.com/legal/cookies.

Some privacy laws use the terms "sale" or "sharing" broadly for certain transfers of data used in targeted advertising. Where required, applicable choices are available through the website's privacy controls or by contacting us.

5. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with:

Shopify and service providers that host and operate the storefront.

Payment processors, fraud-prevention services, and financial institutions involved in a transaction.

Fulfillment, delivery, digital-delivery, and customer-support providers.

Analytics, advertising, email, and marketing providers that help us understand and communicate with our audience.

Professional advisers, insurers, auditors, or service providers that support normal business operations.

Government authorities or other parties when required by law, to protect rights and safety, or to investigate suspected fraud or misuse.

A buyer, successor, or adviser involved in a merger, acquisition, financing, restructuring, or sale of all or part of the business.

Other parties when you direct us to share information or give consent.

We do not sell personal information for money.

6. EXTERNAL DESTINATIONS

Unfocussed links to other destinations that serve different parts of the business. The Shop handles general physical prints and merchandise. The Archive handles the complete image catalog, downloads, and licensing. Those destinations and other linked websites may collect information under their own privacy policies. Unfocussed is not responsible for the privacy practices of independent third parties.

7. RETENTION AND SECURITY

We retain personal information for as long as reasonably necessary to provide services, maintain business and transaction records, resolve disputes, enforce agreements, meet tax and accounting duties, and comply with applicable law.

We use reasonable administrative, technical, and organizational measures intended to protect personal information. No transmission or storage system can be guaranteed completely secure.

8. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a portable copy of certain personal information. You may also have rights to restrict or object to certain processing, withdraw consent, appeal a decision, or opt out of certain targeted advertising or data sharing.

To make a request, email bill@unfocussed.com. We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, subject to appropriate verification.

You can unsubscribe from marketing email by using the unsubscribe link in the message. Transactional and service messages related to an order or account may still be sent.

9. CHILDREN'S PRIVACY

The Unfocussed storefront is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and delete it as appropriate.

10. INTERNATIONAL PROCESSING

Unfocussed is based in the United States. Personal information may be processed in the United States and in other countries where Shopify or other service providers operate. Where required, providers use recognized safeguards for international transfers.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our practices, services, legal obligations, or technology. The current version will be posted here with an updated date.

12. CONTACT

Questions, privacy requests, or concerns can be sent to bill@unfocussed.com or through the Contact page at https://unfocussed.com/pages/contact.