Outcome
Replace two weeks of blank-page decisions with a focused, usable plan built around your goals and audience.
Ideal customer
Creators, shops, and small brands that need a short planning sprint before committing to a larger content system.
What you receive
- Three content pillars
- Fourteen content ideas
- Format guidance
- Call-to-action guidance
- Keyword themes
- Editable calendar
What we need from you
- Business or project overview
- Audience, active platforms, and current offers
- Dates, launches, limitations, and realistic publishing capacity
Timeline
Standard delivery is 5 to 10 business days after the brief and source material are complete. Books, complex commissions, multi-image work, and unusually technical projects receive a custom schedule.
Revisions
One focused revision is included. Revisions refine the agreed direction. A new direction or expanded scope is quoted separately.
File formats
- Editable calendar
- PDF planning summary
Usage terms
Use is limited to the purchaser and the stated project unless broader rights are included in writing. Unfocussed grants only rights it can legally grant. You must have permission to provide and use all references, names, likenesses, logos, manuscripts, and other source material.
Process
- Purchase the package or request a quote.
- Complete the project brief and provide the required source material.
- We confirm scope, timing, deliverables, and intended use.
- The work is created, edited, and quality checked.
- You receive the first delivery and the included focused revisions.
Not included
- Finished captions or articles
- Posting or scheduling
- Analytics reporting
Frequently asked questions
What should I know before ordering?
The plan is built around a realistic two-week cadence.
What happens when the scope is larger?
Add a Social Caption Pack if you want finished copy for selected ideas.
Related service
Social Caption Pack may be a better fit if your project needs a different level of support.
Questions before you begin?
Use the Unfocussed contact page and choose Creative services.
