Frequently Asked Questions

by Bill Tiepelman

All In One Holistic Solutions

Q: Do you offer any package deals for combined services, like writing and graphic design? A: Yes, we offer comprehensive package deals that combine various services such as writing, graphic design, and custom AI imaging to provide a holistic solution for your needs. Our package deals are designed to give you a seamless, cohesive brand experience while also offering better value than purchasing services separately. Here's how our package deals work: Tailored to Your Needs: We understand that every client has unique requirements. That's why we offer customizable package deals. Whether you're launching a new product, building a website, or creating a marketing campaign, we can tailor a package that includes all the services you need — from content creation to visual design. Simplified Coordination: By opting for a package deal, you reduce the complexity of managing multiple separate contracts and deadlines. You'll have a single point of contact who oversees all aspects of your project, ensuring consistency and quality across all deliverables. Cost-Effective: Our package deals are priced to offer you better value compared to purchasing each service individually. We assess your overall needs and offer a bundled price that reflects the scope of work while fitting into your budget. Consistency and Cohesion: Combining services like writing and graphic design ensures that all aspects of your project are aligned with your brand's voice and aesthetic. This consistency is crucial for building brand recognition and trust with your audience. Flexible Options: From basic packages to comprehensive bundles, we offer a range of options to suit different needs and budgets. Our team can advise on the best package based on your objectives, ensuring you get the services most critical to your success without unnecessary extras. Ongoing Support and Revisions: Our package deals include ongoing support and a set number of revisions, allowing you to fine-tune your content and designs to perfection. Whether you’re a small startup or a large corporation, our package deals are designed to meet you where you’re at and help propel your business forward. Let us know your goals, and we'll craft a custom package to bring your vision to life efficiently and effectively.

by Bill Tiepelman

Brand Voice and Style For Custom Content

Q: How do you ensure the content aligns with my brand's voice and style? A: Ensuring that the content aligns with your brand's voice and style is crucial for maintaining consistency and building brand identity. Here’s how we ensure that every piece of content resonates with your brand: Brand Discovery and Analysis: Before beginning any project, we conduct a thorough brand discovery session. This involves reviewing your existing content, brand guidelines, and any other materials you provide. We discuss your brand's mission, values, target audience, and unique selling points to deeply understand what sets your brand apart. Voice and Tone Guidelines: Based on our discovery, we develop or adhere to existing voice and tone guidelines that capture the essence of your brand. This includes the language style, tone, and emotional impact you want to achieve, ensuring consistency across all content types. Collaborative Planning: We work closely with you to plan content that aligns with your marketing and business goals. This collaborative approach ensures that the content we create serves your strategic objectives while staying true to your brand’s identity. Feedback and Revisions: After the initial draft, we encourage feedback to ensure the content accurately reflects your brand. We're committed to getting it right, which means we're open to revisions and will refine the content until it meets your expectations. Regular Check-ins and Updates: Brand voices can evolve, and we stay in tune with any changes in your brand’s direction or strategy. Regular check-ins ensure that the content continues to align with your brand as it grows and evolves. Expert Content Creators: Our team consists of skilled writers and designers who have experience in crafting content for diverse brand voices and styles. They are adept at adapting to different brand personas, ensuring that every piece of content is a reflection of your brand’s unique identity. Quality Assurance: Before any content is finalized, it undergoes a rigorous quality assurance process. This includes checks for brand alignment, voice consistency, grammatical accuracy, and adherence to your specific guidelines. By integrating these steps into our content creation process, we ensure that every piece of content we deliver enhances your brand's voice and style, engaging your target audience effectively while staying true to your brand’s core identity.

by Bill Tiepelman

Can the patterns be customized?

Q: Can the pattern be customized? Definitely! We understand that every stitcher has unique preferences and needs. We offer customizations such as cropping to fit specific dimensions, creating max color versions for a more detailed and vibrant outcome, and more. Simply let us know your requirements, and we'll do our best to accommodate your requests. Additionally, if you've seen an image in our collection that hasn't been charted yet, we've got you covered. Visit our Request a Pattern page, where you can submit a form to request patterns from our other images. We're constantly updating our collection based on your feedback and requests, so don't hesitate to reach out!

by Bill Tiepelman

Commercial Use of Custom Content

Q: Can I use the custom content commercially? A: Absolutely. When you commission custom content from us, be it graphics, images, or written material, we ensure that the final product is crafted specifically for your commercial use. Here’s how it works: Ownership and Rights Transfer: Upon full payment, the ownership of the final deliverables transfers from us to you. This means you are free to use the content commercially, whether for advertising, marketing, product creation, or any other business purposes. The specifics of this transfer, including any limitations or conditions, will be detailed in our service agreement. Licensing Options: Depending on your project and needs, we offer different licensing options. For example, exclusive licenses grant you sole commercial use rights, meaning the content cannot be sold or given to third parties. Non-exclusive licenses, on the other hand, allow for commercial use but do not restrict the content’s use by others. We’ll discuss these options with you to find the best fit for your goals. Customization for Commercial Use: We understand that commercial content needs to align closely with brand identity and marketing strategies. Our team works with you from the start to ensure that the content not only meets your needs but is also suitable for your intended commercial use, adhering to any industry-specific regulations or standards. Documentation and Proof of Purchase: For your records and peace of mind, we provide detailed invoices and contracts that serve as proof of purchase and outline the scope of the commercial rights granted. This documentation can be essential for legal clarity and future reference. After-Sale Support: Should you have any questions about your rights or need additional documentation down the line, our team is here to provide after-sale support. We can also assist with adapting the content for different commercial uses as your business evolves. Our goal is to empower you to use the custom content confidently in your commercial endeavors, ensuring it contributes positively to your business's growth and success.

by Bill Tiepelman

Custom Images & Art

Q: Do you offer custom image services for personalized art and graphic design? A: Absolutely! At Unfocused Photographic Art, we're thrilled to offer bespoke image services that cater to your unique needs. Whether you're seeking a one-of-a-kind personalized art rendering or need specialized graphic and image design services, we've got you covered. We are adept at bringing your vision to life, ensuring each creation is as unique as your ideas. To discuss your specific needs and start your custom project, feel free to reach out to us. Let's create something extraordinary together!

by Bill Tiepelman

Custom Merchandise

Q: Can I request merchandise products not listed on your site or images on merchandise that aren't currently available as an option? A: Definitely! If you're looking for custom merchandise products or wish to have our unique photos and art on items not currently available on our site, we've got you covered. We have access to an extensive product catalog, allowing us to create a wide array of photographic merchandise. Whether it's a specific type of product or an image from our collection you'd like to feature, just let us know. Simply send us a request specifying the type of product you need and the image or image collection you desire. Our team will handle everything, ensuring your custom merchandise is crafted to perfection. Let's turn your vision into a tangible reality!

by Bill Tiepelman

File Formats For Custom Images

Q: What file formats do you provide for custom graphics and images? A: We provide a comprehensive range of file formats to ensure that your custom graphics and images are compatible with all your needs, whether for digital use or print. Our standard delivery includes: JPEG: Ideal for web use, offering a good balance between quality and file size, perfect for websites, social media, and email marketing. PNG: Offers transparent backgrounds making it suitable for logos, icons, and designs that need to be placed over other elements. SVG: A vector format that's best for logos and designs that need to scale without losing quality – ideal for both web and print, especially for branding materials. PDF: Great for print-ready files, ensuring that your graphics maintain high quality in print form. TIFF: A high-quality format used in professional printing and photography to preserve detail and color depth. EPS: Another vector format, excellent for high-resolution printing and when working with different design software. If your project requires a different format, please let us know. We’re flexible and aim to provide your final product in the format that best suits your needs. Additionally, for web projects, we optimize all images for speed and performance to ensure your website remains fast and user-friendly. For print projects, we follow industry standards to ensure your images print clearly and accurately. Let us know the specifics of your project, and we'll make sure to deliver your custom graphics in the most suitable format.

by Bill Tiepelman

Finding Your Way Around 👀

Explore the world of Unfocused Photographic Art, your one-stop destination for all things imagery and art. Dive into our extensive image collection at archive.unfocussed.com. While it's a treasure trove of photos and images, the organization might surprise you! Here, you can purchase standard-sized prints, download images for personal use, or secure licensing for commercial ventures. Looking for more customized options? Visit our Custom Print Shop at shop.unfocussed.com for a diverse selection of print choices and a handy frame designer. Extend your experience to unique merchandise featuring our images – think cozy pillows, stylish mugs, heartfelt greeting cards, trendy t-shirts, warm blankets, duvets, fun puzzles, charming ornaments, and much more. Right here on our main site, unfocussed.com, where you currently are, we offer more than just products. Discover 'Captured Tales,' our blog section that pairs stories with our images, offering a deeper insight into each piece. You'll also find a range of stock prints and requested custom merchandise, from practical mouse pads to whimsical lawn ornaments. Plus, stay updated with our imaging and artistic services, along with the latest news and events. Welcome to our world, where every click brings a new discovery!

by Bill Tiepelman

Getting Started with a New Pattern

Q: How do I get started with a new pattern? Instructions on how to begin, from reading the pattern to starting the first stitch, can be extremely helpful for less experienced stitchers. A: Getting started with a new stitching pattern can be both exciting and a bit daunting, especially if you're not yet an experienced stitcher. Here are some step-by-step instructions to guide you through the process: Read the Pattern: Start by reading the entire pattern thoroughly. This will help you understand the overall project and identify any areas that might require special attention or additional materials. Gather Your Materials: Make sure you have all the necessary materials listed in the pattern before you begin. This includes fabric, threads, needles, and any other tools or accessories. Prepare the Fabric: Depending on the type of project, you may need to pre-wash your fabric or prepare it in other ways. Ensure it's clean, dry, and ironed flat. Transfer the Pattern: If the pattern needs to be transferred to the fabric, do this using your preferred method, such as tracing or using transfer paper. Start Stitching: Begin with the first stitch as indicated in the instructions. Take your time, and don't rush. Remember, stitching should be enjoyable! Check Your Work: Regularly compare your work to the pattern, ensuring that you're following the instructions correctly and making adjustments as necessary. Remember, the key to successful stitching is patience and practice. Don't be afraid to make mistakes – they're all part of the learning process. Happy stitching!

by Bill Tiepelman

How long Do Custom Requests Take

Q: How long does it take to receive a custom-written piece or AI-generated image? A: The turnaround time for receiving a custom-written piece or an AI-generated image largely depends on the specifics of your project, including its complexity, length, and the level of detail required. For custom-written content, such as product descriptions, photo captions, or short stories, the standard delivery time typically ranges from 3 to 5 business days. However, for more extensive projects or those requiring in-depth research or creative development, the timeline might extend to 7-10 business days or more. For AI-generated images, the process is usually quicker, with standard requests often completed within 2 to 4 business days. However, this can vary based on the complexity of the image required and the number of revisions or customizations requested after the initial generation. We understand that some projects may be time-sensitive, so we offer expedited services for an additional fee. If you need your content or images in a shorter timeframe, please let us know at the start of the project so we can accommodate your needs and provide a more accurate estimate of the delivery time. It's also worth noting that the revision process can affect the overall timeline. While we aim to get things right the first time, revisions are a normal part of the creative process. We strive to complete revisions as quickly as possible, typically within 1-2 business days, depending on the extent of the changes requested. Our goal is to deliver high-quality, customized content that meets your needs while adhering to your time constraints. We recommend discussing your deadlines with us during the initial consultation so we can create a schedule that works for everyone involved.

by Bill Tiepelman

Image Downloads & Licensing

Q: How can I download images for personal use or acquire image licensing for commercial purposes? A: Great question! For all your image needs, simply head over to our Archives section at archive.unfocussed.com. Here's how you can do it: Browse through our extensive collection to find the image that perfectly suits your needs. Once you've made your choice, click on 'Add to Cart'. In the cart, you'll have the option to choose 'Downloads'. Select this to explore the available licenses. Choose the appropriate license based on whether your use is personal or commercial. It's that easy! We've made sure that finding and obtaining the right license for your needs is a seamless experience. If you have any more questions, feel free to reach out to us.

by Bill Tiepelman

Original and Ethical AI images

Q: Are the custom AI imaging services ethical and original? A: Absolutely. We prioritize ethical standards and originality in all our AI imaging services. Each image generated by our AI is created with respect to ethical guidelines to ensure originality and to avoid any infringement on copyright or personal privacy. Our AI models are trained on diverse, publicly available datasets and are designed to produce unique, non-replicated visuals tailored to your specific requirements. Moreover, we understand the importance of intellectual property rights and make sure that all images created by our AI are free from copyright restrictions, allowing you to use them freely for personal or commercial purposes, depending on the agreed terms. Before starting any project, we ensure clear communication regarding the intended use of the images and provide appropriate licenses that cover your needs without infringing on others' rights. In addition, we are committed to transparency in our creation process. If you have any concerns about the source of inspiration for any image or about how a particular AI-generated image was created, we are more than willing to provide the necessary background and assure its compliance with ethical standards. Our commitment extends beyond just creating images; we strive to educate our clients about the ethical use of AI-generated content and encourage practices that respect creative integrity and legal boundaries. We believe in harnessing the power of AI to enhance creativity while maintaining a strong ethical foundation.

by Bill Tiepelman

Pattern File Delivery

Q: How are cross-stitch patterns delivered after purchase? A: Our cross-stitch patterns are delivered as digital downloads. Upon completion of your purchase, no physical product will be shipped. Instead, you will receive an email with instructions on how to download your PDF pattern. Please note that there may be a minute or two delay as the system processes your order and fulfills the digital delivery. Our charts are intended for personal use only and are not licensed for commercial reproduction or resale. Ensure you check your email, including your spam or junk folder, for the download instructions.

by Bill Tiepelman

Pattern Keeper Compatibility

Q: Are your patterns compatible with Pattern Keeper? A: Yes, all our patterns are tested for compatibility with Pattern Keeper. We ensure that each design can be seamlessly integrated into the app for an enhanced stitching experience. Please note, any issues encountered with using our patterns on Pattern Keeper are generally due to mistyping of size information. We recommend double-checking the entered dimensions to avoid any discrepancies.

by Bill Tiepelman

Paying For Custom Services

Q: How does the payment process work for your services? A: Our payment process is designed to be straightforward and transparent, ensuring that you have clarity and confidence at every step. Here’s how it works: Quotation and Agreement: Once you've outlined your project requirements, we'll provide you with a detailed quotation. This will include a breakdown of costs for different elements of the project. After reviewing and agreeing to the terms, we'll send over a service agreement for you to sign, which outlines project deliverables, timelines, and payment terms. Deposit: For most projects, we require an upfront deposit to begin work. This is typically around 50% of the total project cost, but it can vary based on the scope and nature of the project. The deposit ensures that both parties are committed and resources are allocated to start your project promptly. Progress Payments: For larger or longer-term projects, we may set up progress payments. This means that instead of paying the remaining balance at the end, payments are split into stages based on key milestones. Each milestone and its associated payment will be clearly defined in the initial agreement. Final Payment: Upon project completion and your approval of the final deliverables, an invoice for the remaining balance will be issued. We request that this final payment be made within a specified timeframe, usually within 14 to 30 days, to ensure a smooth closure of the project. Payment Methods: We accept various payment methods, including bank transfers, credit cards, and online payment platforms. Specific details and instructions will be provided with the invoice. Our aim is to maintain transparency and build trust throughout the payment process. If you have any questions or require a different arrangement, please feel free to discuss it with us. We are flexible and willing to accommodate different needs to ensure a successful and satisfactory collaboration.

by Bill Tiepelman

Q&A: Adapting Cross Stitch Patterns for Different Fabric Counts

Welcome to our latest post, where we dive into the intricacies of cross stitch patterns and how to adapt them for various fabric counts. Whether you’re a beginner or a seasoned stitcher, understanding how to work with different fabrics can enhance your stitching experience. Let's tackle some common questions. 1. What is a 25ct Evenweave, and why is it recommended for certain patterns? 25ct Evenweave refers to a type of fabric commonly used in cross stitching that has 25 threads per inch. It's recommended for detailed patterns because its fine texture allows for intricate designs and a smoother finish. The term 'Evenweave' implies that the fabric is uniformly woven, ensuring consistent stitch size. 2. Can I use a different fabric count than what’s recommended? Absolutely! Cross stitch patterns can be adapted to different fabric counts. However, the size of the finished work and the texture of the stitches will vary. For example, stitching a pattern designed for 25ct Evenweave on 14ct Aida will result in a larger finished piece with more prominent stitches. 3. How do I adapt a pattern for a different fabric count? To adapt a pattern, first determine the desired finished size of your piece. Then, calculate the number of stitches per inch you will have on the new fabric count. Divide the total number of stitches in the pattern by this number to find the new dimensions of your work. Remember to adjust your thread thickness and needle size accordingly. 4. Will the colors look different on a different fabric count? Colors may appear slightly different on various fabric counts due to the size of the stitches and the background fabric. Lighter fabrics tend to make colors appear brighter, while darker fabrics may require more strands of thread to achieve the same color intensity. 5. What should I do if the adapted size doesn’t fit my frame or project goal? If the adapted size doesn’t meet your requirements, consider modifying the fabric count or adjusting the scale of the pattern. Sometimes, creating a border or changing the layout can help the design fit your project dimensions better. Remember, cross stitching is a flexible and creative endeavor. Don’t be afraid to experiment with different fabrics and counts. The most important thing is to enjoy the process and make it your own!

by Bill Tiepelman

Revisions For Custom Requests

Q: Can I request revisions for the custom images or graphics you create? A: Yes, your feedback is crucial to us, and we encourage you to request revisions to ensure the final product aligns perfectly with your vision. Our standard procedure includes an initial draft followed by a revision phase, where you can suggest adjustments. In our service agreement, we outline the specific number of revisions included within the original price. This typically ranges from two to three rounds, depending on the service package you choose. During these rounds, you can ask for changes in color schemes, layouts, fonts, or other elements. If further revisions are needed beyond the agreed number, we can certainly accommodate them. Additional revisions might be subject to extra charges, but this will be communicated clearly and transparently before proceeding. We aim for your complete satisfaction, so we encourage open and detailed communication from the start. By understanding your needs and preferences early on, we can reduce the need for extensive revisions later. However, we understand that perfecting a creative project is a process, and we're committed to working with you until you're delighted with the final result.

by Bill Tiepelman

SEO Driven Marketing and Brand Content

Q: Can your writing services cater to SEO and digital marketing needs? A: Absolutely. Our writing services are specifically designed to cater to the nuanced needs of SEO and digital marketing. Understanding the importance of content in driving website traffic and engaging users, we focus on creating SEO-optimized content that resonates with your target audience while also satisfying search engine algorithms. We are proficient in the latest SEO techniques and trends, and know how to skillfully integrate keywords, meta tags, and relevant links into your content without compromising quality or readability. This ensures that your content is not only engaging and informative but also ranks well in search engine results pages (SERPs). Furthermore, we recognize that effective digital marketing extends beyond just SEO. Our services include crafting compelling ad copy, engaging blog posts, informative articles, and persuasive landing pages designed to convert visitors into customers. We work closely with you to understand your brand voice, target audience, and marketing goals to create customized content that drives results. In addition to writing, we offer content strategy services to help plan your content calendar, identify key topics and keywords, and analyze the performance of your content. This holistic approach ensures that your SEO and digital marketing efforts are cohesive, strategic, and tailored to meet your specific business objectives. Let us help you elevate your online presence and achieve your marketing goals with content that stands out and delivers.

by Bill Tiepelman

Where I can share my progress or get help?

Q: Is there a community or support group where I can share my progress or get help?   Yes, we have a vibrant community on Facebook! Join our group, Unfocussed Stitchers' Haven, where you can share your progress, get helpful tips, and connect with fellow stitching enthusiasts. It's a great place to seek advice, find inspiration, and support other stitchers. For more details about the group and how to join, check out our blog post: Welcome to Unfocussed Stitchers' Haven.

by Bill Tiepelman

Writing and Description Services

Q: What does your custom writing service include? A: Our custom writing service offers a comprehensive range of solutions tailored to meet various needs, from enhancing online content to enriching visual media. Whether you require captivating product descriptions to elevate your eCommerce presence, detailed photo descriptions to add depth to your photography, engaging short stories to accompany your images and media, or persuasive ad copy to drive your marketing campaigns, we have you covered. Our team of skilled writers is adept at creating content that not only resonates with your audience but also aligns seamlessly with your brand's voice and objectives. Reach out to explore how our custom writing services can enhance your projects and communications.